TikTok is launching an NFT collection dubbed TikTok Top Moments – with Lil Nas X featured first.
TikTok says the new NFTs will be designed by some of its community-defining creators, inspired by trending videos they created. “Building on our commitment to helping creators achieve their goals in the growing creator economy, TikTok NFTs provide a way for creators to be recognized and rewarded for their content, and for fans to own a culturally-significant moment on TikTok,” the press release says.
TikTok NFTs will be powered by Immutable X, a layer-2 scaling solution for the Ethereum blockchain. TikTok Top Moments will feature a selection of six culturally significant TikTok videos from creators on the platform. Each NFT celebrates the creators Lil Nas X, Rudy Willingham, Bella Poarch, Curtis Roach, Brittany Broski, FNMeka, Jess Marciante, and Gary Vaynerchuk.
“Proceeds will largely go directly to the creators and NFT artists involved, providing TIkTok and NFT fans and enthusiasts with a way to show support to the creators they love,” TikTok tells Digital Music News. The first TikTok NFT collection featuring Lil Nas X will be available on a dedicated drop site. A series of weekly drops will take place through the end of the month.
TikTok NFT Collection – Drop Roll Out
Lil Nas X x Rudy Willingham – October 6
Rudy Willingham made a stop motion video of Lil Nas X’s hit, “Montero (Call Me By Your Name)” taking TikTok by storm. This NFT features a kaleidoscope of color and sound.
Curtis Roach x Coin Artist
Curtis Roach created the popular quarantine song that became a TikTok anthem last year. The rapper partnered with NFT artist Coin Artist in her first music-inspired drop.
FNMeka x RTFKT
FNMeka is a robot rapper we’ve covered here on Digital Music News. With an audience of 10 million followers on TikTok, the collab is between two IRL brothers – Brandon and Chris Le.
Gary Vaynerchuk x JessssTheMess x x0r
Jess Marciante, Gary Vaynerchuk, and x0r want the most stitched video on Tiktok to live in your head rent free. This collaboration is fun – brought to you by a TikTok star and two business guys that love NFTs.
Bella Poarch x Grimes
Bella Poarch and Grimes are dynamic musicians with cultural relevance: one is a TikTok icon, the other is a NFT pioneer. In this drop, IRL friends help each other break into the next big space.
Brittany Broski x Grimes
Kombucha Girl teams up with Grimes to create an NFT drop where the entirety of the proceeds will go to charity.