The collection premieres on Wednesday, February 6.
Will Packer is about to launch a collection specializing in Twitter and its cultural influence. Power Star Live shall be broadcasted by reside stream on the social media platform, each Wednesday from its February 6 premiere. Xilla Valentine and comic Jessie Woo will function the collection’ host alongside a range weekly visitors. Energy Star Stay is supposed as an interactive expertise the place viewers are inspired to take part by contributing tweets, memes and questions in actual time.
Jessie Woo (Prince Williams/Wireimage)
The producer, who’s most identified for his current cinematic hits Women Journey and Night time Faculty commented on the enterprise.
“Energy Star Stay will domesticate probably the most inventive and impactful content material from the highly effective social tradition that drives Twitter,” mentioned Packer“This present shall be a platform that showcases the affect the various and numerous customers on Twitter and the way they influence comedy, music, the humanities and popular culture.”
“Cultural moments that historically passed off round kitchen tables, in barber outlets and nail salons now occur day-after-day on Twitter, and we’re thrilled to see Will Packer add to that vibrant dialog with Energy Star Stay,” mentioned Kay Madati, World VP & Head Content material Partnerships at Twitter. “We hope individuals who watch really feel not solely entertained and seen, but additionally impressed and empowered.”