Troy Ave launches the “#PostYaPublishingCheckChallenge.”
The Major Label vs. Independent debate has led to valid takes from both sides, though today’s technology has made it easier for the latter to thrive. In a market where streams can lead to a steady if inconsistent source revenue, artists can find themselves making passive income f the strength a single viral hit. For an artist like Troy Ave, who never quite found himself reaching viral stardom, the grind has been far more a hustle. Having made the choice to stay independent, Troy Ave has been keen on spreading knowledge on his own process, going so far as to share his latest publishing check.
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“One the reasons why they hate is cause I make better music and I own all my $hit!” he writes, alongside an image his ASCAP check. “Most these rappers lease, rent, beg and borrow. They gettin pimped by Major labels then flexing like they a boss. I own all my cars, homes, jewelry & publishing! Drop emojis] if U into ownership like a real boss.” He proceeds to reveal the worth his latest: $17,152.54. Consider that ASCAP divides the year into three month periods, with payments coming between six-and-seven months after the fact.
Clearly, Troy Ave is feeling comfortable in his current position. With a new project, White Christmas 7, en route for the Holidays, it’s likely his core fans will mobilize to keep his income steady. While unlikely, it would certainly be interesting to see if his #PostYaPublishingCheckChallenge fering picked up steam, especially if Troy’s claims fake-stunting ring true.