Photo Credit: Edward He
Sony Music Entertainment has announced the launch of RCA Records Greater China. The label will focus on signing artists from mainland China.
Sony says the label will also invest in artists looking to broaden their artistic and commercial opportunities across gaming, virtual reality, augmented reality, NFTs, and the metaverse. Superstar A-Lin joined RCA Records Greater China as part of the announcement. She’s a five-time Golden Melody Awards nominee. (Also known as the Mandarin Grammys.)
“We are delighted to announce the launch of RCA Records Greater China which is the first in a series of labels we plan on launching in the region,” says Andrew Chan, CEO, Greater China, Sony Music Entertainment. “With China achieving over 30% growth in recorded music revenue in 2021 and leading the Asian market, there is plenty of room for artists and music labels to grow. RCA Records Greater China will improve our ability to create quality, diverse music and products that help artists stand out and compete effectively in the attention economy.”
The RCA Records China core team is based in Shanghai and will focus on developing domestic A&R and local-language artists in the region. The label will also make hey hires spanning A&R, Web3, data analytics, digital marketing, digital licensing, gaming, talent development, and more to support its dedicated roster of artists.
Kevin Foo has been appointed Managing Director of the new label, reporting to CEO of Sony Music Greater China, Andrew Chan. Foo will retain his role overseeing SME Taiwain’s operations, working across Shangai, Taipei, and Singapore. Foo is a seasoned music industry professional with over 20 years of experience in the music, entertainment, and talent management industries. He successfully launched the careers of several Asian artists, including Linying, Charlie Lim, and The Steve McQueens.
“It’s an honor to be leading RCA Records Greater China, and we’re passionate about discovering and helping new artists succeed,” says Kevin Foo, Managing Director. “RCA Records combines a rich history and heritage with always striving to be at the cutting edge of music development.”
“We want to give talent the ability to scale, become household brands and fully realize their creative and commercial potential, tapping into opportunities provided by the suite of Sony companies, whilst developing new partnerships with companies in the region working at the cutting-edge of the digital revolution,” Foo adds.