Rihanna will headline the next Super Bowl Halftime Show in Glendale, Arizona, on February 12, 2023.
The Apple Music Super Bowl Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers–with Hamish Hamilton as director. Roc Nation is also serving as the strategic entertainment advisor of the live performance.
“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists ever,” says Jay-Z about the deal. “Self-made in business and entertainment.”
“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” says Seth Dudowsky, NFL Head of Music. “Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation, and Apple Music to bring fans another historic halftime show performance.”
The NFL will be promoting exclusive details and sneak peeks ahead of the official show on social media. This marks the first year of a partnership between Apple Music, the NFL, and Roc Nation.
“Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world,” says Oliver Schusser, Apple’s Vice President of Apple Music and Beats. “We’re excited to partner with Rihanna, Roc Nation, and the NFL to bring music and sports fans a momentous show – what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.”
It looks as though the NFL is hoping to build on the success of the last Pepsi Halftime Show that featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar. That critically acclaimed performance won three Creative Arts Emmys, including Outstanding Variety Special–a first-ever for the Super Bowl Halftime Show. Previous performers have included The Weekend, Jennifer Lopez, Shakira, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna, and more.