Pusha-T inks a multi-year deal to additional his agenda with Adidas.
In an ironic twist destiny, Pusha-T has chosen stripes over checks. The G.O.O.D. Music VP is following in Kanye’s footsteps in securing the bag from Adidas HQ. TMZ has discovered that Pusha-T has successfully put pen to paper on a multi-year endorsement take care of the corporate, mentioned to be value within the higher tens of millions. In change, King Push will assist the corporate develop merchandise and content material, and assist improve their already far-reaching pull in hip-hop households throughout the Globe.
Kanye West was maybe the primary rapper to develop a good keel relationship with Adidas when he selected the sportswear firm because the vessel for his Yeezy model. Should you’ll recall, Kanye as soon as mentioned he was “single highest paid particular person in footwear,” on the expense his Airness Michael Jordan.
Pusha-T’s take care of Adidas, whereas memorable in its personal proper, is not the primary time each events have achieved enterprise (relationship again to 2012). Early stories point out that Pusha-T shall be closely concerned within the EQT footwear sequence. Pusha-T, as you understand, already has his personal signature sneaker, itself an EQT mannequin. After messing up Drake‘s “Adidon” rollout, the Sportswear firm was left with Pusha-T to shoulder the load. Can the ex-Clipse rapper assist Adidas dig themselves out their gross sales funk?