Mahomes, Smith-Schuster & others usher in Oakley’s new NFL partnership.
Oakley and the NFL have announced a monumental four-year partnership today, making Oakley an ficial on-field partner and licensee the NFL. As part the deal, all players will have the option wearing tinted Prizm Clear shields during games.
Per Oakley: “Prizm Clear, grounded in decades research, has a slight color tint engineered to help optimize detail recognition in the football environment. As the sport and shields evolve, Oakley’s Prizm Lens Technology will be at the forefront football gear.”
Patrick Mahomes/Oakley
In addition to the on-field gear, Oakley’s lifestyle and sport eyewear will provide everyday athletes the chance to experience the same benefits Prizm – “making the world and their respective sport environments look vivid and vibrant and revealing nuances that would normally be missed by the naked eye.”
In order to showcase the benefits Prizm Clear, Oakley launched a new brand film, utilizing variety custom POV camera rigs to bring the experience to life through the eyes Team Oakley athletes such as 2018 NFL MVP Patrick Mahomes, JuJu Smith-Schuster and Derwin James Jr.