The Responsibility Program will focus on parents whose children were victims police brutality and gun violence.
The Players Coalition have today announced the launch The Responsibility Program, which will feature a series public service announcements designed to educate fans and raise awareness about the injustices affecting community and police relations in the United States.
Specifically, the PSAs will focus on parents whose children were victims police brutality and gun violence.
The first PSA is centered around Danroy “DJ” Henry, the former Pace University football player who was fatally shot by a police ficer on October 17, 2010 in Mount Pleasant, New York. At the time Henry’s passing, the police ficer asserted he was threatened by DJ, but witnesses later indicated that the ficer was the aggressor, resulting in a public apology from Mount Pleasant ficials in 2017. DJ had aspirations playing in the NFL and his story is one several examples injustice that have affected families and communities across the country.
Says Jenkins, “We have a responsibility to use our platforms to unite people and foster positive change in our communities, but we can’t achieve that goal without education. We want this PSA to generate productive dialogue between people all backgrounds, so we can start to bridge the communication gap and work together to end these injustices.”