Mannie Fresh Praises "Marketing Genius" Birdman Over Blueface Signing


The legendary Mannie Fresh praises his former collaborator’s savvy.

Birdman has become somewhat a divisive figure in the current narrative, with his treatment Lil Wayne‘s Carter V doing him no favors. Yet the man is responsible for launching the Cash Money empire, and for that has cemented a permanent place in the annals hip-hop history. During the rise the Cash Money movement, Birdman was joined by a key player in developing their signature sound – producer Mannie Fresh. Responsible for crafting no shortage bangers, including many Lil Wayne’s finest tracks, Fresh has recently sat down with the folks at XXL for an extensive reflection on the current state affairs.

Mannie Fresh Praises "Marketing Genius" Birdman Over Blueface Signing

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While Fresh covers a variety topics, one interesting moment arises when the producer is asked about Birdman’s latest signee, theoneand only Blueface. “I’m a fan music in general and I’m a DJ. That’s one the hottest songs right now. That’s one the go-to songs. You gotta play that song,” admits Mannie, referring to “Thotiana.” “You can’t be somebody that’s bias to some shit or whatever. I’ve always been that way. Even when I was going through whatever with Cash Money, if it was a cool song I still played it.”

Insar as Birdman is concerned, Fresh is ready to give credit where credit is due. “You have to give Baby his credit. He is a marketing genius,” says Mannie. “He knows how to find shit that happens that people want to hear. No matter what’s going on with him, Cash Money finds something. You can’t take that away from him.”

For more from the legendary beatmaker, check out the full interview right here.