Kanye files for “Yeezy” to take over the make-up industry.
There’s clearly a lot money in the make-up industry. Kylie Jenner (allegedly) became the youngest billionaire after selling Kylie Cosmetics. Kim Kardashian and Khloe have both made bank f cosmetics but it appears that Kanye West is the next member the Kardashian clan to get into the world cosmetics.
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According to TMZ, Kanye West filed documents to trademark Yeezy under various cosmetic products such as “makeup, false eyelashes, facial masks, nail polish, moisturizers, bath gels, body oils, shaving cream, hair care products, and perfumes.” Additionally, the trademark would also cover hygiene products like toothpaste and deodorant.
This wouldn’t be Kanye’s first attempt at getting into the world cosmetic and hygiene products. Ye initially revealed that he had plans to create the DONDA cosmetic line after filing to trademark the name for the use beauty products. Obviously, that never actually came into fruition but given that Yeezy has turned into one the biggest brands in fashion, it seems like now is a better time than any for Kanye to actually jump into the world make-up.
Aside from his foray into the world make-up, the rapper was recently spotted at the Chicago protests in the wake George Floyd’s murder. He also launched a $2M trust fund for Floyd’s daughter.