New York, NY – It’s not ten that a rapper follows up an album with a deluxe version just a few weeks after the initial release, but then again, Casey Veggies isn’t an ordinary rapper. As one the founding members the indie collective Odd Future — and the first to leave after just one mix — Veggies (government name: Casey Joseph Jones) has always preferred to let the music speak for itself, and to use it as a conduit to connect, authentically, with his audience.
“You know, the Organic project was the first project I’d done in a long while,” he told HipHopDX exclusively. “I took my time, on purpose, because I have a lot artistic integrity, and I wanted to connect with the audience in a — well — organic way. And I was just so proud the project, you know? But after I released it, I realized I had a lot more to say and decided to put together the Deluxe edition.”
The initial DX review Organic reflected fondly on an artist that grew comfortable in his own skin and, forged a more definitive path that seemed to be far different than the one initially forged for him with his debut effort, Live & Grow. To say that Organic Deluxe showcases an artist that has further “lived and grown,” then, would be an on-target assessment.
Featuring five new tracks not present on the original Organic, Veggies continues to reflect on loss: in addition to Mac Miller’s spirit looming large on the album (“Mirage” and “Take It Slow”), the specter the late, great Nipsey Hussle is summoned in the new tracks “I Be Over Shit Pt. 2” and “Banners.” You can’t help but note that there are more than a few similarities between “All my life, been grindin’ all my life/Sacrificed, hustled, paid the price/Want a slice, got to roll the dice/That’s why, all my life, I been grindin’ all my life” and “I deserve all this shit, I deserve all this shit/I be over all this shit, I don’t even call my bitch/I be over all this shit, I be over all this shit (Uh)/Young nigga tryna get rich (Yeah), paid in full just like Mitch (Uh).”
But the similarities are less about “biting a style” and more about paying homage, according to the fellow Los Angeles native. “I’ve wanted nothing more than to follow in Nip’s footsteps,” he said, waxing poetic on the murdered LA legend. “His loss was felt, not just in Los Angeles, but all over the world. But he wasn’t just a rapper or a legend to me — he was my friend.”
Losing friends is nothing new to Veggies, course, but he feared that his esoteric messages and nerdy reflections went over his audience’s heads. That’s why, he said, he felt it essential to release Organic Deluxe to reconnect with an audience that, he feels, deserves more from him than second-best.
And with the freedom being able to release what he wants, when he wants, since departing Epic Records, Veggies says that it’s more important to him to make an authentic connection with people than it is to sell records. “New songs, new artwork, new ways to connect with people — that’s what I wanted with Organic Deluxe,” he said. “I always took this shit very seriously, and so when I thought it went over people’s heads, I decided to go back to the drawing board and find new ways to connect with people. I hope that’s exactly what I was able to do.”
Follow Casey Veggies on Instagram @caseyveggies for more updates.