Two iconic brands, – from very different categories consumer products – FILA and Pepsi, have come together to launch a new capsule collection, which is available exclusively at DTLR/VILLA. The series revolves around the classic colors both brands, in a limited-edition men’s and women’s collection that highlights FILA’s iconic sportstyle apparel and silhouettes.
The FILA x Pepsi capsule includes ferings that range from t-shirts and sports bras, to shorts and leggings. Eye-catching details on the pieces include embroidered logos and dual branded taping, which are designed to coherently combine the distinguishable icons both brands. Each piece consciously combines the heritage the two imprints with a large, tri-colored statement, resulting in a rather patriotic aesthetic. As a final touch to the assortment, two complementary sneakers are added. The choice footwear includes the first collaboration for the men’s Creator silhouette, which brings together FILA’s red with the color scheme Pepsi’s globe logo. In keeping up the consistency with the apparel fering, both the Creator and the Disruptor 2 sneakers feature a co-branded lockup on the tongue and dual-branded insoles. The cherry-on-top detail comes in the form reflective 3M trim for a distinctive feature. The Pepsi x FILA collection is available online now and in-store exclusively at DTLR/VILLA.