Bryan Michael Cox Says Jay-Z Advised Jermaine Dupri To Turn Down Similar NFL Deal

Bryan Michael Cox is the latest name to chime in on the discussions surrounding Jay-Z’s newly announced partnership with the NFL. This time around though, the legendary songwriter and producer is using little-known facts to shed light on the situation.

You’ll recall that Jay-Z’s new deal involves making the Roc Nation honcho the “live music entertainment strategist” for the league, but according to Cox,  when his longtime friend and collaborator Jermaine Dupri was fered a similar opportunity, Jay-Z was allegedly among those who advised the southern mainstay from taking the opportunity.

“I’m not saying that it can’t turn into some good shit,” Cox said Hov’s partnership. “We’re also talking about a guy who single-handedly picked up the phone and called Jermaine to tell him not to do it …] When we all had that meeting with the NFL, all that shit was part the same shit.”

What B. Cox is referencing specifically was Dupri’s role in producing a 10-day series free shows to add onto the musical programming Super Bowl 53 in Atlanta this year. Naturally, the tense climate the Super Bowl applied a level pressure that would cause JD to bear a bit backlash for being involved with the league.

“I’m not gonna condemn it and be like, ‘That shit’s wack,'” Cox added. “For me, I want to look at it intelligently because I know a lot what was happening before and how we were engaged last year as a community …] At the end the day, Dupri] took a beating for doing the same shit. And I guarantee you they didn’t pay him as much as they’re about to pay JAY].”