Jordan Brand kicks f 2020 with a brand new AJ 34.
The Air Jordan 34 is headed back to retailers this month in an icy new colorway equipped with a combination iridescent detailing and colorful accents. The eye-catching kicks are slated to launch on January 16 in both men’s and grade school sizes.
Each Air Jordan 34 features a unique heel logo and this particular colorway utilizes an iridescent heel tab with black “Nike Air” branding, along with rainbow colored pull tabs. The Air Jordan 34, billed as one the lightest basketball shoes ever created by Jordan Brand (size 9 weighs just 13.1 oz), includes the following features:
- An Eclipse Plate, formed by two Pebax pieces, which helps reduce the overall stiffness and strips down the weight
- A forefoot Zoom Air unit, with herringbone traction pattern – providing optimal explosion f the foot
- Limited Upper – heel counter, tongue, eyestay and midfoot reinforcer – showcasing the purest form a basketball shoe
- The number 23 is featured in Morse code on the vamp
Per Nike: “To unlock the full deflection point the unit — maximizing its piston-like effect — the Eclipse Plate forms a cove, which allows the unit to compress and move without restraint. The composition the plate, with its focus on stability (particularly in the heel), then gives more control to basketball’s full range explosive movements: cuts, sprints, jumps.”
Check out our unboxing the OG Air Jordan 34 below, and continue scrolling for additional photos the Iridescent colorway.