Photo Credit: FUGA
FUGA has announced a global distribution and marketing services deal with the Swedish label YEAR0001.
Post-punk band Viagra Boys and Swedish rapper Yung Lean are among the label’s roster. The partnership will see FUGA working across all digital distribution, marketing, and label services, including sync licensing and audience engagement, for YEAR0001 releases.
FUGA will additionally take on global physical distribution for YEAR0001. London-based marketing company, DreamTeam, will continue working with YEAR0001 and FUGA on global marketing strategy for the labels’ artist campaigns.
The first new music to be released under the new FUGA/YEAR0001 agreement includes Yung Lean’s mixtape, Stardust. Also included is Viagra Boys’ new album, Cave World, set for worldwide release on July 8, 2022.
The triple Swedish Grammy nominee punk group are currently touring the US, including making an appearance at Coachella this year. They have also announced a global tour, including venues like London’s O2 Brixton Academy and New York’s Brooklyn Steel. Later releases from the label will include albums by Bladee, Ecco2k, Whitearmor from the Drain Gang collective, and the new studio album by Yung Lean.
“We’re delighted to be joining FUGA, whose reputation in leading music technology and forward-thinking analytics makes them the perfect choice for YEAR0001 artists. Our partnership is the beginning of an exciting new period, and we look forward to exploring the vast range of possibilities FUGA offers,” says Oskar Ekman, CEO of YEAR0001.
Ebba Guhnby is also joining FUGA as Business Development Manager for the Nordics. She brings with her a wealth of experience in label management and e-commerce.
Her previous roles include work with The Orchard and Spotify. Ebba has a deep understanding of the Nordic market, and her knowledge of business growth makes her a crucial addition to the FUGA team. FUGA’s arrival in the Nordic market is a significant industry move for the Downtown-owned B2B distributor.
“YEAR0001 is one of the most exciting labels out there right now, with a roster that features some of the industry’s most progressive artists,” adds Ebba Guhnby. “Our partnership with them marks a significant step for FUGA and its expansion in the Nordic region. We’re excited to be collaborating with a label that continues to break boundaries and supporting their growth with FUGA’s full suite of services and technology.”