Ski Mask The Slump God is making yet another big move, and this time, it's with the folks at Luc Belaire.
Today (March 23), the brand announces its partnership with the ascendant Florida rapper, who's just been added to a roster Luc Belaire global ambassadors that includes the likes DJ Khaled, Rick Ross, Steve Aoki, A Boogie Wit Da Hoodie, Dave East and more. Sounds like a squad.
For his part as a global ambassador, Ski, who should have a new project soon with Beware the Book Eli, will be working with the entire spectrum wines from the brand, including Luc Belaire's top-selling Belaire Rosé, elegant Belaire Luxe and sophisticated Belaire Gold.
While Ski Mask is dealing with a lot Luc Belaire's product, the Luxe Champagne is his favorite. "It’s my shit," Ski tells XXL. "Taste so smooth and I like the look the bottle—really fancy."
According to Ski, it was the brand's history with other hip-hop luminaries and a sense genuineness that brought the new alliance into existence.
"Belaire actually ended up reaching out to me and I was like, 'Oh, hell yeah. Niggas need to work with Belaire!" Ski reveals. "I been seeing other people work with Belaire like DJ Khaled, Rick Ross and stuff like that. But other than that, I just wanted to work with them because they showed me mad love and were genuine when we were locking in the deal. For me, it had to make sense and be genuine and this partnership definitely felt that way."