N.O.R.E. is one the best personalities in rap, and has maintained his foothold as one the more interesting rappers from New York City's mid-1990s era. Never one to shy from dabbling in other genres, his newest single is "Uno Más," a Caribbean-tinged romp with his old friend Pharrell.
The Jason Goldwatch-directed video is bright and expressive, packed with neon colors and fun in the sun. Shot on a set built to resemble an island getaway, N.O.R.E., P and company party and enjoy themselves. There's an all-woman band, dance moves and liquor; what else could you want?
Pharrell handles the hook, a skill he's become great at over the course his career. "It's my duty to help you snap back/Leave your worries long gone, long gone/Let go what you cannot take back," he sings, in his unique tone.
N.O.R.E. is his typical self here, but is surprisingly reflective on such a fun song. "A 20-year career, I hope you understand/I used to pitch on the block, I did it underhand," he rhymes, going back to his past life. "They said I'd never make it, never be much/And I agreed wit' 'em, I ain't see such."
The Queens-bred rhymer also dropped a remix to this song, adding Miguel, J Alvarez and Wiz Khalifa to the fray. Pharrell joined Swae Lee and Slim Jxmmi (totally not Rae Sremmurd) for the song "Chanel," and it's quite a jam if you haven't checked it out yet.
Catch N.O.R.E. and Pharrell's "Uno Más" video below.