Travis Scott ficially has his own cereal.
Travis Scott is the latest rapper to step into the cereal market. The last to do so was Lil Durkwith “DurkiOs.” As you may recall, the 30-year-old rapper ventured on creative grounds-business wise when he announced a collaboration with SoFlo Snacks, a Miami-based company specializing in customized drinks and snacks. The two paired up for the ficial release DurkiO’s on April 12th. The crunchy breakfast snacks were sold for the reasonable price $24.99 on the SoFlo Snacks website. Moreover, the first 300 limited edition cereal boxes sold were signed by Durk, himself. And now, Travis Scott is looking to do something similar to Reese’s Puffs.
According to XXL, La Flame is collaborating with General Mills for a limited-edition release the popular cereal. The design the box was created by Travis, himself and features a cactus (relating to the Cactus Jack label) behind a bowl cereal along with lightning in the background. Moreover, the cover features a hand-drawn cloud with some stars. Though the inside the cereal box remains unchanged. A pop up is scheduled on Tuesday, June 25th in Paris during fashion week to celebrate the release the cereal and will be open to the public. Fans who can’t head to Paris can grab the box for $50 a piece on Travis Scott’s ficial website.