Source: adidas Originals / adidas Originals
Just when it seemed like adidas’ popularity was dead in the water following their breakup with Kanye West and the “cancelation” of his Yeezy line (they’re still being sold randomly), they’ve found a new lifeline in a silhouette that’s currently got the streets on fire (after the Samba).
According to Highsnobiety, the Adidas “SL 72” has become the new “It” sneaker as of late and though it seemed like Adidas had a hit with their “Samba” line, the retro SL 72 running sneaker seems to be emerging as its most popular silhouette in 2024. Though Adidas has been releasing it’s remaining stock of it’s Yeezy line over the past year and change, it’s popularity never recovered thanks to Kanye’s off the wall antics and statements.
Per Highsnobiety:
LYST’s quarterly ranking of the hottest fashion brands and items reveals that adidas’ SL72 OG — a retro running shoe that has quietly charmed designers and celebrities alike — is Q2’s second-hottest product.
It’s worth noting that Hadid has also co-signed adidas’ SL72 — she even appeared in a campaign for the sneaker, though the brand apparently dropped the advertisement over backlash to Hadid’s support of Palestine. (Whether adidas’ decision will affect the popularity of the silhouette remains to be seen.)
Regardless, we’re more than happy to move on from the Samba, for reasons that may or may not have to do with Rishi Sunak.
adidas is counting its lucky stars that so many people have a craving for yesteryear’s fashion. Heck, even baggy pants are making a comeback! Who would’ve thought? Once you see rappers or singers start rocking bellbottoms on the regular, it’s a wrap.
What do y’all think about adidas SL 72 being one of the hottest kicks out on these streets? Let us know in the comments section below.