hip-hop business model series

Starboy: The Weeknd’s Keys To Success

As “Chapter IV” edges ever closer, we examine the keys to The Weeknd’s unimpeachable status in the modern music world.

As fans gear up for the release Nicki Minaj’s fifth album, we take a look at how she’s maintained her

As one 2019’s breakout stars, we examine how Megan Thee Stallion put a “Hot Girl Summer” high on the industry’s

A month on from achieving the distinction “hip-hop’s first billionaire’, we take a look at the credos and cash-ins that

J.Cole and his team ensure that artistry and authenticity are the epicenter their every move. Save for his 2018 record

A master artistry and marketing, we take a closer look at how Frank Ocean continues to mystify and remould the

Just a day prior to the release his “7 EP,” we examine Lil Nas X’s unique marketing tactics and social

Now that “ADHD” could seemingly drop at any moment, it’s time to take a look at whether Joyner Lucas’ penchant

The first in a new series, we evaluate the Tory Lanez business model to establish its pros, cons and what