Michael B. Jordan stars in a Spike Lee joint.
Whereas Spike Lee and Michael B. Jordan have been celebrating their Oscar nominations, and subsequent wins, the 2 stars additionally come collectively as Spike Lee crafted a brand new marketing campaign with luxurious style home Coach beneath the theme “#WordsMatter.”
As if timed completely, the arrival the movie aligns with the aftermath Lee and others’ requires boycotts homes like Gucci and Prada following allegations blackface used of their design.
Coach’s new marketing campaign is successfully labeled as a Spike Lee Joint because the legendary director created the undertaking along with his kids, Satchel and Jackson Lee. Based on Coach, the undertaking is “a brief movie about dropping negativity, embracing optimism, and selecting phrases that make a distinction.”
“Spike’s artwork has moved the cultural dial for many years,” says MBJ. “I’m proud the highly effective messaging this movie and to be working alongside a model that cares about placing that narrative into the world as a lot as I do.”
The entire movie lasts for a minute and a half and provides us a pleasant glimpse into what a full-on collaboration between Spike Lee and Michael B. Jordan may change into. We’ll possible be seeing extra full-fledged Spike Lee joints sooner or later, although, as Lee celebrated his first non-honorary Oscar on the Academy Awards final week for BlacKkKlansman, and its success may very nicely sign extra outputs from the 40 Acres home.