In 2023, Reebok made some noise when they announced that NBA legends Shaquille O’Neal and Allen Iverson would be taking over their basketball division as president and vice president, and now we’ll get to see just how it went down thanks to a new Netflix series detailing the business decision of a few years ago.
In the new trailer for their upcoming series Power Moves, Shaquille O’Neal explains why he took on the role of president of Reebok’s basketball division saying they’ve been “out of the game” for a while and hopes to bring back the buzz the sneaker brand once had when O’Neal was tearing down backboard in the early ’90s. Accompanied by his vice president, Allen Iverson, the series goes into the everyday struggle that Shaq and A.I. go through to revive Reebok’s basketball popularity, including picking and choosing new silhouettes for the brand to produce and searching for up-and-coming talent to help promote the brand to a new generation of basketball fans.
Coming in at six episodes, Power Moves will be an interesting watch as viewers can get an idea of how the sneaker business works behind closed doors before we get to see the end product both on TV and on shelves.
We’re still waiting on Reebok to retro Jay-Z’s S. Carter kicks and 50 Cent’s G-Unit silhouettes. Just sayin’.
Check out the trailer for Power Moves below, and let us know if you’ll be checking it out when it premiers on Netflix on June 4.