Rich the Kid nearly goes insane in the video for “Lost It” featuring Quavo and Offset f his debut album The World Is Yours.
The mind-bending clip, directed by Alex “Grizz” Loucas, finds Rich escaping from an underground psych ward, where he is being held against his will. They lock him in a room in a straitjacket and try to brainwash him by performing shock therapy and injecting him with syringes. Quavo is seen on the security camera trying to bust him out and Offset makes a cameo in a garage filled with foreign whips.
The Metro Boomin, Wheezy, and Doughboy-produced track is the latest release from The World Is Yours, which debuted at No. 2 on the Billboard 200. Rich the Kid is currently traveling across the country on Chris Brown’s “Heartbreak on a Full Moon Tour” alongside H.E.R., 6LACK, and Jacquees.
Watch the insane visuals below.