Rihanna is increasing her trend empire.
The Fenty Magnificence mogul is alleged to be partnering with the world’s largest luxurious group, LVMH Moët Hennessy Louis Vuitton, to launch her personal luxurious home.
A number of sources inform WWD that the singer has been in secret discussions with LVMH for the venture. This is able to mark the primary trend model that CEO Bernard Arnault has launched from scratch since Christian Lacroix in 1987.
LVMH reportedly began assembling a group about six months in the past in Paris, together with some workers from Louis Vuitton and Celine, to work on the launch alongside Rihanna and a few her key associates. The venture is being overseen by Sidney Toledano, chairman and chief government ficer LVMH Trend Group, which incorporates Givenchy, Celine, Kenzo, and Marc Jacobs.
Earlier this week, Rihanna stepped out in Manhattan carrying gold shades together with her “Fenty” model identify spelled out throughout the temples. Sources say she was take a look at driving a prototype from the upcoming LVMH-backed line.
Rihanna is presently artistic director Puma, the place she launched her activewear model Fenty by Puma. She additionally has her personal profitable Fenty Magnificence line, which reportedly made $100 million in gross sales in its first 40 days available on the market, in addition to a lingerie line.
