Live Nation Wants A Bigger Piece of the Concert-Spending Pie — Launches Destination Experience Company, Vibee

Photo Credit: Live Nation

Music fan spending outside of the concert venue is a lucrative market—which is why Live Nation wants in. It’s launching Vibee a music-led destination experience company to achieve that goal.

“Vibee builds unforgettable immersive trips for music lovers in the most sought after destinations in the world,” reads the press introduction for the newest offering from Live Nation. Vibee is launching with confirmed partnerships in place with many of the biggest live event and festival producers including Country Nation, Insomniac, and C3 Presents, as well as other Live Nation festival properties.

The goal is to create a music destination company that offers a range of genre-diverse opportunities, from multi-day events on land and see to bespoke festival and residency packages. Vibee is focusing on the fan-to-artist connections in curated experiences, festival integrations, and Las Vegas Residencies. Here’s a peek at what the Live Nation front will offer concert-goers who want this type of experience.

Vibee will be the exclusive worldwide partner for Insomniac to produce curated experiences and festival integrations. Insomniac produces 10,000 concerts, club nights, and festivals for seven million attendees annually across the globe. Through this alliance, Vibee will produce:

  • EDSea — A premium cruse and music festival experience based on the Electric Daisy Carnival (EDC).
  • Hotel EDC — A Resorts World takeover during the 2023 flagship Electric Daisy Carnival in Las Vegas.

Vibee will also host exclusive hotel experiences at festivals including Lollapalooza, ACL Festival, and others to include accommodations at premier hotel partners and properties. These experience include the full VIP treatment for the weekend with limited-edition merch, exclusive gift bags, and on-site concierge and more.

Vibee says it will launch a number of curated events for 2023, including a fall trip to the Bahamas with “a legendary artist,” a four-day Cabo trip with “a top DJ,” and a bespoke Country music weekend in Nashville.

“Vibee was founded to build indelible memories between fans and their favorite artists in a new way,” says Harvey Cohen, President of Vibee. “We are poised to deliver a range of once-in-a-lifetime destination experiences for every type of fan in vibrant locations all over the world.”