A youth organization claims LeBron completely stole their slogan.
LeBron James is one the most famous athletes in the world and he has a ton endeavors outside the sports world. One his biggest accomplishments is his Uninterrupted brand which boasts television shows like HBO’s The Shop. One the slogans that has been a huge part the shoe is “More Than An Athlete.” LeBron has used this slogan on shoes and constantly refers to himself as someone who goes above and beyond the realm sports. Over the last couple years, James has centered many his efforts around the “More Than An Athlete” brand.
According to TMZ, a youth organization in Maryland called Game Plan is currently suing the Los Angeles Lakers superstar as they believe he completely ripped f the “More Than An Athlete” phrase. The organization points to a 2017 NBA game where members Game Plan attended a Cleveland Cavaliers game. The members were wearing T-Shirts that said: “I Am More Than An Athlete.”
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The organization says LeBron has been monetizing the slogan and since Game Plan holds the registered trademark, they believe they are owed some money. In fact, Game Plan is suing the likes Uninterrupted, Nike, Disney and Take-Two Interactive Stware Inc for $33 million.
Stay tuned for updates on this legal battle as we will be sure to bring them to you.