Latest Music Industry Hires: Too Lost, UTA, ASM Global, Primary Wave, More

In one of February’s music industry hires and promotions, ADA Worldwide named Cathy Bauer (pictured) head of physical sales and marketing. Photo Credit: Warner Music Group

Here’s a recap of recent music industry hires and in-house promotions as of February 24th, 2023.

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Too Lost

Too Lost has announced the opening of a Hollywood office, and as part of the expansion, Dim Mak Records and Ultra Records vet Aldo Davalos has signed on as head of business development.

The indie distributor has also brought on longtime Create Music Group A&R exec Dan Mody as its own A&R lead, with Courtney Young (previously with Dim Mak and Create) joining the LA office as head of label services.

Lastly, former beatBread and Universal Music higher-up Conner Davis is now serving as head of deal operations at Too Lost’s New York headquarters.


UTA Nashville has added longtime talent professional Brian Hill as a music agent and hired former Messina Touring Group marketing director Jaime Roberts as tour marketing director.

ASM Global

More than two-decade San Francisco Travel Association exec Leonie Patrick has become general manager of ASM’s Moscone Center.

Primary Wave

Former Warner Chappell UK and Round Hill MD Robin Godfrey-Cass has joined Primary Wave’s executive roster “to focus on catalog acquisitions of iconic and legendary” songwriters.

ADA Worldwide

Warner Music’s ADA has tapped Cathy Bauer (previously ABKCO’s marketing and sales VP) to serve as its first head of physical sales and marketing.


Roc Nation Latin vet Yvette Medina has been named head of Latin music at YMU.

Wise Music Group

Wise has promoted Marcus Wise from global head of media to CEO for Europe, while Dave Holley has transitioned from CEO to chief operating officer.