Vallejo, California emcee Larry June back with his 11th LP. Steadily grinding his ass off since dropping out of high school by dropping his last 10 studio efforts as well as 14 EPs & 7 mixtapes with the highlights of his ever-growing discography including the Lex Luger-produced Trap Larry, the Cardo-produced Cruise USA& it’s sequel Into the Late Night, the Harry Fraud-produced Keep Going & more recently the mobb music-influenced Jay Worthy collab effort 2 P’z in a Pod, The Alchemist-produced The Great Escape & The Night Shift. 9 months after the latter, Larry’s reassuring that he’s Doing it for Me.
After the “Free Uncle Herm 5” intro, the first song “Magnum P.I.” is a futuristically slick west coast opener flexing that he’s hopping out the whip looking like the titular TV show character whereas “Morning Calculations” produced by Harry Fraud was an early standout from the soulful instrumental to the lyrics advising to check that bitch instead of checking him. “A Little While” has a spacious vibe thanks to Jake 1 & DJ Khalil telling his romantic interest that she sure looks good to him just before “Stinson Beach” keeps it going with a funky ode to not having your day fucked up.
“Real Talk, Pt. 2” gives Detroit trap a shot detailing the gangsta lifestyle he involves himself in leading into Cardo bringing the synths in the fold for another favorite of mine “3 Piece” shrugging off any hate that comes his way since he be ridin’. “Where I’m Going” resurrects the Detroit trap vibe cautioning that nobody wants war with him, but then “Meet Me in Napa” was a decently spacious single discussing his desire of wanting to meet a woman in the titular California valley.
The orchestrally jazzy boom bap flare of “Breakfast in Gold Coast” is a nice change of pace talking to his sunshine while “Imported Couches” keeps the strings, kicks & snares together not giving a fuck about being 1 hit away rather focusing his attention on doing his thing. “Cleaning My Spot” keeps the jazz influences & strips the drums going so hard working towards his goals while “Like a Mack” makes trap music for pimps.
“Dreams” pushes towards the final moments of Doing it for Me telling everyone who’s tired of the sucka shit to come fuck with the big dogs headed for a dystopian direction to the beat & the closer “Money Bag” that Cookin’ Soul laced ends by hooking up a soul sample telling the world your own people will snake you, others might turn on you & hoes will play you out here for the paper.
Something amazing worth noting is that I found a lot of Doing it for Me’s singles to be average enough that it had me anticipating it less then The Great Escape & The Night Shift when I found myself enjoying a lot of the songs off this new album more than I had initially anticipated. The glitz & glamour from guest stars are being completely tossed out the window in favor of delivering lovesick bars over classic West Coast funk beats, reestablishing his status as one of the smoothest voices in hip hop today.
Score: 7/10