The beloved 2000s brand has made a comeback.
Earlier this year in March, Kimora Lee Simmons announced that her Baby Phat brand was making a comeback and it did so in collaboration with Forever 21 before the retail store closed its doors. “It’s perfect timing for this,” she said the relaunch. “Over the past several years, we realized the brand resonates with people and lives deep in their souls.” Baby Phat apparel was an early 2000s staple and those who were up and running in that time know the significance the cat symbol.
Now as the year comes to an end, Kimora’s brand has announced its own rollout ferings years later. The new lookbook sees Kimora’s daughters, Ming and Aoki Lee Simmons, modeling the 2019 ferings that consist tracksuits, windbreakers, shorts and more.
“Here we are again, 20 years later in 2019, and now my daughters] are with me taking the reigns,” Kimora told PEOPLE the re-launch. “This is a woman-owned company, run by me and my daughters. I’ve been in fashion for 30 years. But now it’s about passing the torch from one to the next.”
Aoki Lee added the new looks: “There’s so much passion – we take all the feedback to heart. We get to interact with Baby Phat fans in a way the brand never got to do before.”