Kid Cudi & Adidas Announce Their Partnership: Sneakers & Apparel In The Pipeline

Turns out Kid Cudi was the mastermind behind a series cryptic posters at Rolling Loud.

Our suspicions have been confirmed. After witnessing a series cryptic wheat pastings inside the Rolling Loud grounds (Miami Gardens’ Hard Rock Stadium), festivalgoers have come to learn what they represent. Apparently, the symbol depicted on many the posters – a feminine half-head encrusted with a burning moon insignia, is at the center a brand package associated with Kid Cudi‘s new Adidas partnership.

As May 12, 2019, Adidas has stamped the product as ficial. Both sides have collaborated in a “freelance capacity” in the past, culminating in the release the TRESC run sneaker. The “feminine half head,” as it’s been described, will be present on everything they put out together, giving the Kid Cudi line its very own imprint, like a Jordan symbol.

Adidas

To mark this wondrous occasion, Adidas set up a special URL where would-be consumers/fans can ascribe to a newsletter informing them any updates along the way. Kid Cudi and Adidas hope to encourage “mental wellness through music, art, and design,” with every season or product reveal that leaves their desks. Part their promise to Kid Cudi, aside from an undisclosed salary, figures to be the launch footwear, and plenty gear to match. You can sign up for updates here.