Jaxsta, which bills itself as the largest dedicated database of music credits worldwide, has confirmed plans to acquire Vampr, a leading music industry social network.
Music credits database Jaxsta is now acquiring Vampr, a leading music industry social network focused on connecting artists to collaborate, create, and monetize their work. The news was confirmed to Digital Music News by Jaxsta CEO Beth Appleton (pictured above) earlier this morning.
According to Appleton, the acquisition provides an accelerated implementation of Jaxsta’s growth strategy, immediately increasing its footprint in the creator community and expanding its potential user base.
The Vampr app and user base represent a growing portion of the independent music community. According to details shared by the company, Vampr’s freemium business model currently converts 4% of weekly active users into paying subscribers and is expected to accelerate when Vampr Pro is bundled into the Jaxsta Creator subscription. Combining these products creates a more compelling suite for independent artists and musicians.
“The acquisition of Vampr represents a rare opportunity to accelerate the expansion of our business,” Appleton relayed. “We continue to focus on driving revenue growth and profitability, capitalizing on the bedrock of the Jaxsta platform and the moat we have built through our industry-leading music data solution. Together, I believe we are going to be an exceptional company that will be at the forefront of the rapidly evolving music industry landscape.”
“Combining our grassroots network with the definitive official music credits database is both a highly strategic and logical combination which we believe will provide great value to Vampr and Jaxsta’s users as well as our mutual shareholders,” added Josh Simons, founder and CEO of Vampr, who will join the Jaxsta C-Suite as Chief Strategy Officer to oversee the merge of Jaxsta’s product portfolio. “Our team cannot wait to get started, and I’m personally very excited to work with Beth and the Jaxsta team to build transformational products for the music industry and music lovers.”
Jaxsta houses more than 310 million official, deep-linked music credits across 80 million pages, sourced from over 349 data partners, including record labels, publishers, and industry associations.
Jaxsta’s data is mapped to the world’s charts and can provide world-first insights, including custom repertoire reports, to ensure industry organizations can map music ownership and revenue — a key solution to the music industry’s metadata problem.
Vampr was founded by Simons and multi-platinum songwriter and guitarist Baz Palmer. The company recently surpassed a milestone of 1.3 million global users active in 182 countries, and was included in Fast Company’s Most Innovative Companies list in 2022.