Source: Johnny Nunez / Getty
For years, sneakerheads and sneaker aficionados have been complaining that many of the grails released over the years have been “backdoored” by store employees and even store owners (we’ll never forgive you Marcus Jordan). Now, well-known sneaker collector Jadakiss is preparing a documentary centered around the practice, and it’s coming sooner than y’all think.
According to Sneaker News, Jay-to-the-muah has taken it upon himself to delve into the loathed practice of employees and employees backdooring highly sought after sneakers to the highest bidders (we thought he was one of those bidders?) –for a new documentary dubbed Back Door. Directed by Set Free Richardson and narrated by Jadakiss, the documentary will show how these deals play out and how consumers end up with the short end of the stick when it comes to highly anticipated sneaker releases.
Sneaker News reports:
While early details about the project are very scant, there’s obviously a ton to glean from the announcement and the title alone. Sharing word of the project with the hashtag “#NoStoresAreExcluded,” the ostensible focus of the piece will be retailers allotting pairs to friends & family far before release day, placing a severe cap on the inventory that actually makes it into public hands. There have been a slew of notable flare-ups surrounding the controversial practice in the past decade, providing a ton of ground to cover in this presumable expose-style piece.
Importantly, this won’t be Jadakiss’ first foray into documentary, or presumably, heading a project of this kind. He was a central narrator for the Ghostface Killah-led Clarks Wallabee documentary that chronicled that seminal footwear style, and sat in the director’s chair for his episode of Dapper Dan’s autobiography series, “Uncensored.”
Should be interesting to see who this documentary puts on blast as many high profile people in the sneaker game have at some time been accused of backdooring their sneakers for profit.
Heck, even Jadakiss has been seen making off with a bunch of pairs of highly limited sneakers that people weren’t able to get their hands on, including the Nike SB “Orange” Lobster Dunks just a few years ago.
We know he ain’t win all those pairs through the raffle system we all have to abide by. Just sayin’. What do y’all think of the new Back Door documentary? Sound off in the comments section below.