New York, NY – An unbothered Snow Tha Product is preparing for her listening get together for her latest album, Vibe Greater. She’s backstage on the YouTube studios in New York Metropolis, sitting quietly but prettily in a chair the place a talented make-up artist patiently applies her search for the night.
The thirty-some-odd-year-old lady born Claudia Alexandra Feliciano appears to be like far youthful than her years, and much more demure than her larger-than-life persona and rhymes, but solutions questions with poise and aplomb nearly an hour earlier than her listening get together — hosted by Rob Markman — kicks f.
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“Vibe Greater is absolutely all about elevating,” she mentioned. “It’s not nearly elevating pressionally — though definitely, it touches on that — however it’s about elevating in each means you understand how. Personally. Pressionally. Spiritually. You recognize, I’ve been round for a very long time. And I pleasure myself on not solely being round for such a very long time, however persistently elevating in all the things I do. I’m now in a spot the place I’ve artists beneath my very own label, now that I’m unbiased. Individuals ask me if I’m scared that — however what have I bought to be scared for? I’ve been doing it this manner for the longest time.”
Snow definitely has been doing issues “her means” for greater than a fast minute. In 2010, she began out on the unbiased circuit, the place she had a serious breakthrough after acting at SXSW. Her first album, Unorthodox, was launched on Avenue Science Information, and featured the hits “Drunk Love” and “Woke Wednesday.” However she cracked into the mainstream with a 90-second f-dome freestyle referred to as “Holy Shit,” and proved to everybody that you just didn’t want a serious file deal to get main success.
Naturally, the key labels got here calling as soon as Snow Tha Product grew to become a serious deal to the independents, and in 2012, she signed with Atlantic Records. Although in the end, it didn’t work out precisely the way in which she’d needed it to, she did drop the Good Nights & Dangerous Mornings mixtape throughout her tenure with the label big and garnered a good larger fanbase than she had earlier than.
However, she says, she realized quite a bit from her time with the label, and now that she’s each an artist and a boss her personal label, she’s taking the teachings and making use of it to her new, extra free, life. “I’m actually right here, in a means, to problem the business,” she mentioned. “I need to problem all the things that was incorrect with it once I was arising. And whereas I positively suppose it’s gotten quite a bit simpler at the moment — particularly with the Web, with social media — it’s additionally gotten much more complicated. As a result of, now that there are extra avenues, there are extra methods to make errors. It doesn’t matter what period we’re in although, one factor stays the identical: work arduous, comply with your goals, work prefer it’s your first day on the job, and keep humble it doesn’t matter what success you get.”
Snow Tha Product has positively utilized these tenets to a lot her profession, and has reaped the rewards — she even loved a brief stint on the hit USA Networks present, Queen the South, the place she performed Lil’ Traviesa. However, she says, her profession has taken each left turns and proper turns, and she or he typically wonders what she’d have executed otherwise if given an opportunity to take action.
“Oh sure, I do suppose I’d have executed just a few issues otherwise if I knew then what I do know now,” she mentioned. “I want I’d have left some unhealthy conditions sooner. And it’s not only one factor — the plain factor — the label scenario factor. It’s additionally about those who I caught round with for a very long time, as a result of I’m loyal to a fault, and I shouldn’t have caught with them so long as I’d executed. And that’s one thing that weighs heavy on me, as a result of I can’t consider I let individuals have that a lot management over me. Regardless of all this, I’m grateful for the teachings I’ve realized, and I’m much more grateful for the blessings I’ve acquired.”
Snow Tha Product’s Vibe Greater mixtape is out now. Stream it under.