New York, NY – Ebro Darden is beginning 2019 with a brand new government job title on his intensive résumé within the music enterprise.
The longtime radio present host and former program director New York’s Sizzling 97 has been appointed because the World Editorial Head Hip Hop and R&B at Apple Music on Tuesday (January 2), based on Billboard. He begins his new job efficient instantly.
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“We’re excited that Ebro is becoming a member of us in a full-time capability,” Apple Music’s world director editorial Rachel Newman informed Billboard. “Having devoted his life and profession to hip-hop, R&B and pop music, he has a lot to fer. One Ebro’s most defining traits is that he has nice ears for the place R&B and hip-hop are transcending and evolving to past even the borders the U.S.”
“He’ll clearly take a management place for us not simply in hip-hop and R&B but additionally within the communities the place the music is made, which can be thrilling and one thing distinctive to Ebro.”
Darden might be supervising a gaggle hip-hop and R&B editors conceptualizing editorial methods for artists, albums and singles launched within the U.S. and overseas.
He additionally introduced his new gig on his Instagram account with the caption, “2019. Formally joined the Apple Staff. Thanks Apple Music. Thanks Sizzling 97. And I’ll nonetheless be speaking shit each day.”
This new function is an growth Darden’s present obligation as a number on his personal stay stream present on Apple’s Beats 1 Radio Monday by means of Friday from three p.m.-5 p.m. ET taking part in rap, R&B, interviewing artists and breaking information concerning the Hip Hop business. He’ll stay internet hosting his radio present on Sizzling 97 Monday by means of Friday from 6 a.m. to 10 a.m. ET.
The appointment Darden replaces Carl Chery, who was Apple Music’s head artist curation for hip-hop and R&B earlier than he left to hitch Spotify final April.
“First issues first is ensuring that we’re firing on all cylinders in one of the simplest ways doable, serving to customers discover the music that they love and likewise serving to artists join with customers in an actual manner,” Darden stated concerning the objectives for his new place.
“As soon as I study what’s wanted to realize that, it will likely be about trying forward and determining methods to serve the communities the place hip-hop and R&B music is made. Black music comes from the group. That is music made by folks residing actual lives and artists talking on behalf these actual lives.”