Source: Johnny Nunez / Getty / Nelly / Apple Bottom Jeans
Apple Bottom Jeans is back. Nelly is trying to make his mark in women’s fashion again with the return of the clothing brand geared towards blessed in the booty department.
Nelly confirmed to TMZ Hip Hop that Apple Bottom Jeans, the clothing line he first launched in 2002 for ladies (mainly Black and Brown) of all shapes, sizes, curves, and contours, will return in November 2024.
Ashanti’s baby daddy told the celebrity gossip site in a statement, “Our goal as a brand remains the same: celebrating ALL women, all shapes and sizes. We have amazing new styles and are ready to shake the fashion world again … we’re back!!!”
According to the brand’s official Instagram account, the presale is live.
According to the celebrity gossip site Nelly and the brand’s president, Michael Saunders, the jeans will use new technology to make them more stretchy. That’s important because the booties have gotten much larger than they used to be when Nelly first introduced the brand to the world in 2002.
The news of Apple Bottom Jeans’ relaunch follows other great news in the rapper’s life. He recently welcomed his first child, a boy, with his longtime girlfriend, singer and songwriter Ashanti, who just sang the national anthem at Game 4 of the World Series at Yankee Stadium.
Nelly’s spinning of the block was successful after he encountered Ashanti, who was his ex at the time, during his VERZUZ battle (remember those?) with Fat Joe, who brought the R&B superstar out to sing the hook of their collaborative effort, “What’s Luv?”
PEOPLE reports the couple secretly married in December 2023, which means she will have a lifetime supply of Apple Bottom Jeans gear to wear when she hits the stage.