Los Angeles, CA – Drake is stepping into the pressional gaming enterprise. 100 Thieves, an esports model based by former Name Of Obligation world champion Matthew “Nadeshot” Haag, has introduced the Billboard record-breaker as one the group’s new co-owners.
Drizzy joins an possession group that features Haag, Justin Bieber’s longtime supervisor Scooter Braun and Cleveland Cavaliers proprietor Dan Gilbert.
“It’s been thrilling to observe esports turn out to be a cultural phenomenon in 2018,” Haag stated in a press launch. “I’ve spent my 10-year profession in esports rising the ecosystem and am proud to have Drake and Scooter be part of as my companions to assist take 100 Thieves to new heights.
“Our prime precedence is to win world championships, however our ambitions go far past aggressive gaming. With Drake and Scooter’s help, we’re going to construct an enduring model on the again the content material and attire that our followers have come to like, aggressively develop into extra video games, scale our attire enterprise, and construct a world-class administration crew.”
Drake hasn’t publicly commented on his new endeavor but, however Braun issued a press release in 100 Thieves’ press launch.
“With Matt’s expertise, expertise, and imaginative and prescient as a pressional gamer he and his crew have constructed one probably the most genuine manufacturers within the ever-evolving gaming area,” Braun added. “We’re honored to hitch the 100 Thieves household throughout this thrilling section their pressional journey. I personally couldn’t be extra thrilled for 100 Thieves. That is only the start.”
Earlier than Drake invested in 100 Thieves, he collaborated with the model on customized gaming stations for his tour. Now that he’s an proprietor, Drizzy will function a strategic advisor.