Budweiser pays homage to the stepdads “who stepped up.”
With Father’s Day upon us, it’s nice to see the dads the world get some well-deserved love. And while that certainly applies to those a biological variety, Budweiser wants to make sure the stepfathers get some shine. Enter “For The Fathers Who Stepped Up,” the newest campaign from Budweiser, and one that’s destined to trigger more than a few emotions – especially if you’ve already been indulging in some their most famous products. In any case, the sweet video centers around three stepfathers and their stepchildren, exploring the relationship and dynamics they have forged together.
If the stories weren’t already enough to move your stony heart, Budweiser takes it one step further. The video concludes on a touching note as each the stepchildren present adoption papers to their respective fathers, prompting the man-tears to flow like Bud from a tap. As far as advertisements go, Budweiser really (rather appropriately, on that note) stepped it up with this one.
“On a day when the world celebrates fathers, Budweiser wants to shine an unexpected light on fatherhood. That’s why this Father’s Day, Budweiser is toasting stepfathers who love their stepchildren like their own,” explains Budweiser marketing Vice President Monica Rustgi. Not only that, but the self-proclaimed King Of Beers is vowing to donate $1.00 to the Step Family Foundation for every story shared on the YouTube Page, up to $10,000. Happy Father’s Day to all the dads out there!