BMG and Logan Media Entertainment have launched a new label, Tag8 Music, to focus on ‘resurgent established artists’ with albums from Blue, Pixie Lott, and Roachford.
BMG has partnered with management company Logan Media Entertainment (LME) to launch a new record label specializing in a developing market for resurgent established artists. Tag8 Music will launch with a roster of artists, including Blue, Pixie Lott, Roachford, Louise Redknapp, and a cast album of The Drifters Girl musical featuring Beverley Knight. Tag8 will be the first new label identity to be launched by BMG since its debut in the UK in 2009.
BMG will be responsible for administration, distribution, finance, and infrastructure, while LME will manage marketing and execution. Artists signed to Tag8 Music will retain ownership of their recordings, in line with standard BMG practice.
“Our partnership with LME will enable us to open up many of the elements of the existing BMG service for established and proven artists to an entire new cohort,” says BMG President of Repertoire & Marketing UK, Alistair Norbury (pictured left). “These days some labels are not interested unless they can be confident of achieving 50,000 album equivalents or more. The Tag8 Music set-up will be flexible to deliver at all levels.”
“Established artists increasingly have multifaceted careers in which the new album is just one element of a bigger picture in a way which does not necessarily fit in with the ethos of most hit-driven frontline labels,” explains LME founder and CEO Craig Logan (pictured right). “Tag8 Music gives artists access to a global independent label working closely with both the artist and their manager to help enhance their artist brand on multiple fronts.”
Craig Logan started his musical journey in 1988 when he rose to prominence selling three million albums and five million singles as the bass player of the UK band Bros. In 1999, he joined forces with veteran manager Roger Davies, with whom he would work with such artists as Tina Turner, Sade, Joe Cocker, and Pink.
Sony approached Logan in 2006 to run the RCA label group, selling 50 million albums and 50 million singles under his leadership, winning the 2007 label of the year award. These days Logan runs Logan Media Entertainment, representing an array of artists, including Anastacia, Dido, Alfie Boe, Imelda May, Beverley Knight, Picture This, and many more.