Source: YouTube / LEVI’S
Beyoncé is back! No, not with any new songs or music videos, but with a new pair of jeans as she stars in Levi’s latest REIIMAGINE commercial campaign.
On Monday (Sept. 30), Levi’s dropped their new campaign spot, which featured the Queen B remixing a classic 1985 ad, “Launderette.” Stunting in all her cowgirl glory complete with the cowboy hat, Beyoncé steps into a laundromat where she simply takes off her own jeans and throws them into a laundry machine much to the surprise of onlookers who can’t help but notice the music icon’s physical dimensions. With her fan favorite cut “LEVII’s JEANS” playing in the background, Bey simply sits and waits for her jeans to get washed, tumbled and dried as she reads the newspaper.
The jeans already looked clean, but hey, who’s going to argue with Beyoncé?
Dubbed “Chapter 1,” you can expect to see Beyoncé in another Levi’s commercial or two in the coming future.
While we don’t know if this will help spike sales of Levi’s jeans going forward, we do know that we can’t wait to see more commercials for Levi’s starring Beyoncé.
Check out Levi’s latest commercial spot with Beyoncé, and let us know your thoughts on the clip in the comments section below.