The hair extension firm acquired backlash over an Instagram submit.
Returning to social media with a optimistic perspective and a brand new haircut, Jordyn Woods was glowing on her latest Instagram picture, her first since taking a step again throughout her public drama with Kardashians and Jenners. “In case you’re studying this…it means God has given you one other day to get up and be grateful & higher than you have been yesterday,” Jordan captioned the smiling selfie. And whereas many have been completely happy that the 21-year-old has been capable of rise concerning the fray, magnificence model Bellami Hair is apologizing to the younger socialite for statements made about her hair.
The corporate shared a photograph on their Instagram, a meme that included Jordan’s latest selfie, that reads, “When Kylie Jenner stops paying to your way of life, together with your hair extensions.” The corporate captioned the meme by writing, “Dangerous hair is only one betrayal away. These memes have us lolling.” Followers Bellami commented in settlement, laughing at Jordyn’s shorter coiffure sans extensions, however there have been many who believed that the corporate was out line for calling a black lady’s hair “unhealthy.”
“Each single particular person in Bellami Hair’s feedback excusing that insensitive Jordyn Woods submit is white,” one Twitter person wrote. “It’s completely baffling to me that white folks nonetheless assume it’s their place to inform minorities what we must always and shouldn’t be fended by.” Responding to the backlash, Bellami deleted their caption to the meme they posted and rewrote it as an apology.
“We want to sincerely apologize to Jordyn Woods and our followers and for the social media submit that was shared on our platform yesterday that will fended anybody both instantly or not directly,” Bellami wrote. “We imagine that every one hair varieties are stunning particularly pure hair we didn’t wish to damage or fend anybody with our submit however simply intentions are usually not sufficient. As a result of our emphasis on wigs and extensions the inclusion ‘unhealthy hair’ was a really poor alternative phrases and insensitive, we sincerely apologize, it is a subjective phrase and we by no means wished to focus on or insult anybody who chooses to not put on our merchandise.”
“Regardless this apology it’s unacceptable and we acknowledge this and can do higher. We’re deeply sorry to Jordyn and to anybody who was upset by the caption and submit regardless intentions we’re striving to constantly broaden our product strains so we are able to present merchandise which might be suited to all hair varieties, textures, lengths and shades. We are going to try to do higher and be extra conscious sharing uplifting and optimistic content material as it’s by no means our intention to insult or assault anybody. Thanks all for bringing this to our consideration and permitting us to handle this with you all.”