Beats By Dre recently released its long-awaiting Powerbeats Pro 2. The high-caliber campaign covers sports and music as it features RZA, LeBron James, Lionel Messi and Shohei Ohtani.
Saying these are the globe’s biggest superstars isn’t hyperbole since King James is still the face of the NBA, Lionel Messi is a soccer legend and Shohei Ohtani is the MLB’s Japanese wunderkind. As for the Wu-Tang Clan’s Abbot aka The RZA, he serves as the ad campaign’s narrator. THe spot focuses on “The Hearts” aka RZA’s voice and how you better have a whole lot if greatness is on the menu.
As for the Powerbeats Pro 2, the long time coming up to the Powerbeats Pro feature heart rate monitoring (more on that in our forthcoming product review), what it touts as “elite” battery life, active noise cancellation and much more. The ergonomics of the earbuds, which made them some of our favorited, have reportedly been in improved while it also come in our colors; Jet Black, Quick Sand, Hyper Purple and Electric Orange.
Watch the “Listen To You Heart” campaign spot below.