“We had a very strong third quarter in our Yeezy line.”
Adidas CEO Kasper Rorsted says the Yeezy business has seen “absolutely no slow down” despite Kanye West‘s sometime controversial takes. In discussing the brand’s quarterly earnings, U.S. midterm elections, Kanye and trade tensions, Rorsted told CNBC:
“We had a very strong third quarter in our Yeezy line,” Rorsted said. “We expect to continue strong business with Kanye West also in the years to come. So far, we’ve seen absolutely no slow down in the Yeezy business and in our collaboration with Kanye West.”
According to S&P Global Markets Intelligence, Adidas surpassed its estimated earnings forecast by 10% in Q1, as the brand pulled in $978 million.
Rorsted’s latest comments about the Yeezy sales shouldn’t come as a surprise to anyone. Kanye and Adidas have churned out a plethora highly coveted kicks so far this year and there are even more on the horizon.
For instance, the “Glow” Yeezy Boost 350 V2 is set to drop later this month, followed by several other Yeezy Boost 350 V2s including the all-new black colorway. Additionally, there are a couple Yeezy Boost 700s, as well as the Yeezy Boots and Yeezy Basketball sneaker that is rumored to debut in the near future.