Google’s annual Made By Google event kicked off in Brooklyn, N.Y., on Wednesday (August 20), and there are plenty of exciting developments on deck as 2025 rolls on. This year’s Made By Google naturally put a spotlight on new smartphone devices and other technological advancements.
This year’s Made By Google kicked off with a rolling montage of celebrity figures such as Alex Cooper, The Jonas Brothers, Giannis Antetokounmpo, Lando Norris, A’Ja Wilson, and Stephen Curry, among others. Jimmy Fallon served as the MC for the event, cheekily remarking that he’s going to keep a hold on Google’s upcoming flagship device, which we’ll discuss in a moment.
At the top of the event was the announcement of the Pixel 10, which Fallon used as part of the montage bit. This year’s Pixel improves on its impressive build with updated AI-powered features, improved power under the hood, and, for the first time, a third camera that boasts a telephoto lens for long-distance snaps. The Pixel 10, like its predecessor, the Pixel 9, will come in a standard version, a Pro version, and the larger Pro XL. The Pixel 10 starts for $799, the Pro at $999, and the Pro XL at $1199.
