Photo Credit: Acraze YouTube
Florida-based producer ACRAZE has signed with Capitol Records in partnership with Thrive Music.
The signing comes as ACRAZE is riding the global popularity of his hit, “Do It To It.” Since the song’s debut in August 2021 the “Do It To It” remix has generated 120 million on-demand official streams in the United States, according to MRC Data. The track also reached #3 on the Hot Dance/Electronic Songs chart and became ACRAZE’s first Billboard Hot 100 chart hit, peaking at #65 in January 2022.
More than 3.3 million TikTok videos have been creating using the official sound by users on the platform. The song also features in a current Pepsi ad. Thrive Music/Virgin released the track as part of a three-track deal with ACRAZE.
“We are thrilled to be expanding upon our relationship with ACRAZE and Thrive Music after embarking on such a successful journey with them through Virgin with the global smash ‘Do It To It,” says CMG CEO Michelle Jubelirer and CMG President of A&R Jeremy Vuernick in a joint statement.
“ACRAZE is an incredibly talented artist and performer, Ricardo, Carlos and their team at Thrive are great label partners, and we look forward to achieving so much more together in the coming months and years,” the statement concludes.
“Since first discovering him four years ago, ACRAZE has been one of the most undeniable talents that I’ve seen come around, both as a performer and in the studio,” says Carlos Alcala, General Manager/VP of A&R, Thrive Music. “The family is only growing and I’m looking forward to partnering with Michelle, Jeremy, and the crew at Capitol Records to continue to push boundaries.”
“It’s always been a dream of mine to have a team that has believed in me from the start,” adds ACRAZE. “I’m glad I get to work with Capitol and Thrive to make my vision come to life. Having two powerhouse labels by my side is so motivating, can’t wait to show you guys what’s in store.”