Music marketing executive Kerri Mackar has been appointed senior vice president brand partnerships at Republic Records. In her new role at the New York City-based label, Mackar will work on partnerships between roster artists and major brands, launch high prile events and collaborate with parent Universal Music Group on additional integrations to drive revenue.
Mackar has more than a decade experience in the music/marketing space, beginning at Billboard, where she rose to executive director marketing. Since 2014, she has been head marketing at Rolling Stone, where she specialized in fostering partnerships with top brands and orchestrating events around the Super Bowl, SXSW and the Grammy Awards, among others.
“From her early days at Billboard to her most recent role at Rolling Stone, I’ve seen Kerri successfully capture the imagination 'bands and brands,'” remarked Charlie Walk, president the Republic Group. “We're thrilled to be joining forces with one the most innovative leaders in branded entertainment.”
Added Mackar: “Republic is leading the industry when it comes to building synergy between music and brands. That relationship is now more important than ever, and it’s a focus the entire executive team, fueled by the shared entrepreneurial foresight and progressive leadership Monte Lipman], Avery Lipman], and Charlie. I’m honored to work on creating groundbreaking alliances for Republic’s high-caliber talent. In my opinion, there’s no better place to carry out this vision than at Republic; a company always pushing the envelope across all parts the business.”
Republic's roster includes such major acts as Ariana Grande, Drake, DNCE, Florence + the Machine, Jessie J, Kid Cudi, Lorde, Nicki Minaj, the Avett Brothers and The Weeknd, among many others.