In a partnership with Adidas, Pharrell recently got to experience his first Holi Festival in India.
Joining Bollywood star Ravneer Singh, the producer got to witness the festival colors first hand as he was adorned with green, blue, red and more colors to celebrate the arrival spring and the end winter.
People on Twitter noted that Pharrell appeared to be uninspired in a number photos and videos, not even cracking a smile at times. "Bombay first destroyed Ed Sheeran’s soul, and now destroyed Pharrell. Who’s next?" tweeted one person. But according to the producer's Instagram posts, pictures don't always tell the full story.
"You guys, my experience at yesterday’s Holi fest, was NEXT LEVEL. The music was beyond anything I have ever heard," the "Happy" singer wrote. "My family, my team and I had an incredible time… I love India and am so inspired. Thank you so much @adidasoriginals for hosting us yesterday. ??"
Along with sending Pharrell to India, Adidas recently unveiled its 2018 spring and summer collection which pays honor to the festival with apparel and footwear in bright blue, green, yellow and red. The collection features tees, shorts, pants and a pair Tennis Hu Pk sneakers. The Adidas Originals Hu Holi Adicolor Collection will release on March 16.
Check out Pharrell's IG posts and video from his travels below.